Request a Store
Tabby Imagine

A clearer end to every store search

What if a missing store became a useful signal?

When someone searches for a store that is not on Tabby, the app should give them a clear answer, let them request the store, and notify them if it becomes available.

The idea began with a real search for Farfetch in Saudi Arabia. The results showed other deals, stores and products, but never answered whether Farfetch was available.
9:41●●● ︵
farfetch
Farfetch

Farfetch is not on Tabby in Saudi Arabia yet

Would you like to see Tabby available here? Your request helps us understand which stores matter most.

Similar fashion stores on Tabby

Ounass
Level Shoes
Golden Goose
The problem today

The search continues, but the answer disappears.

A person searching a specific merchant has a direct question: “Can I use Tabby here?” When there is no exact match, the current experience fills the screen without answering it.

Current Tabby search results for Farfetch showing other deals, stores and products

Real Tabby search in Saudi Arabia, 29 September 2026.

1

No clear availability answer

The interface does not say whether the merchant is unavailable, misspelled or simply missing from the result.

2

Alternatives lack context

Other stores and products appear, but they are not labelled as alternatives. This makes the results feel unrelated.

3

Customer intent is lost

The search reveals demand for a missing merchant, but the shopper has no way to express their preference or follow it.

The change

Turn a dead end into a simple, useful flow.

The first version can fit naturally inside Tabby’s existing store search. It requires one clear state, one action and one meaningful follow-up.

01

Detect no exact match

Recognise when the searched merchant is not available in the shopper’s country.

02

Give a clear answer

State that the store is not currently on Tabby before showing relevant alternatives.

03

Request the store

Let the shopper register interest with one tap. An optional question can capture purchase intent.

04

Close the loop

Notify the shopper if the merchant becomes available, turning past interest into a future visit.

Who it helps

One small moment creates value on three sides.

Shoppers

Clarity and a voice

People get an honest answer, useful alternatives and a way to ask for Tabby where they already shop.

Tabby

Demand it can measure

Searches become country-specific merchant signals that can help prioritise partnerships and product listings.

Merchants

Evidence of preference

Prospective partners can see that existing shoppers actively prefer Tabby, based on real behaviour rather than a general survey.

Measuring the idea

Start with behaviour, then follow it to value.

The first test should compare the new state with today’s search experience for people who enter a merchant with no exact result.

Answer comprehensionCan shoppers correctly tell whether the merchant is available after seeing the results?
Request conversionWhat percentage of unsuccessful merchant searches become verified store requests?
Alternative engagementDo clearly labelled alternatives receive more useful visits than the current fallback results?
Activation after launchIf a requested merchant joins, how many requesters return and complete a Tabby purchase there?

A request is a signal, not a promise

The confirmation should say that Tabby has recorded the request without implying that a partnership is underway.

Search volume is not guaranteed revenue

Merchant decisions involve commercial, regulatory and technical factors. This feature helps prioritise conversations rather than replacing them.

“I already choose Tabby whenever I can. I want a way to bring that preference to more of the places I shop.”

A real shopper insight behind Request a Store